Mr. Waldus is only a pseudonym, not a brand yet.
Here you may find a curated collection of multidisciplinary projects blending photography, mapping, branding, architecture, and urban planning. Each endeavour encapsulates a journey of diverse experiences, shaping a distinctive vision of spatial design I work with.
Cities play a crucial role in both my personal and professional life. I continuously observe various details and examine how people interact within urban settings.
Recent Works
Imagina San Felipe
Community-based initiative dedicated to creating and managing the place brand for the San Felipe Creative District in Bogotá, Colombia
BH La Quinta
Market research and qualitative brand evaluation aimed for repositioning the image and identity of a top placed hotel in Bogotá, Colombia
Distritos Creativos
An online platform designed to connect creative agents from various districts, enabling them to promote their work and engage in discussions about the management of these territories, focusing on challenges and solutions.
One O' One
Market research study focused on developing a novel hotel brand concept tailored to urban nomads' lifestyle across Latin America, with particular interest in Bogotá DC and other Colombian capitol cities.
Imagina
Community-focused and collaborative methodology to develop place brands for creative districts, oriented to enhance their identity and appeal.
Fab Lab
Website design and development for an architecture school's fabrication lab, focused on the social development of urban and rural areas significantly impacted by human vulnerability and low quality of life
Diálogos de Ciudad
An Ethnography Toolbox crafted to investigate the complex relationships within urban environments, focusing on people and community interactions in public spaces. This toolbox utilizes placemaking methods for comprehensive urban diagnosis.
Co-Living
Module-Based Architecture Design Guide (Mb ADG) aimed to simplify Co-Living projects design based on a set of people interactions that contribute to building communities among buildings created under this renewed living concept.
Participatory Walks
Empirical approach that combines multidisciplinary collaboration to explore cities through participatory walks based on photography, collage, and conversations.
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Progressive Architecture Design
The Blender
Progressive Architecture Design
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Photography and field diaries are my primary tools for studying the city through various methods. These include interactive observation walks and evaluations of spatial experiences, which focus on people's interactions and behaviours.
Recent photographs and field notes
Urban Walks — Medellín 2024
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Urban Walks — Barranquilla 2024
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Urban Walks — Bogotá DC 2024
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Urban Walks — London 2023
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Urban Walks — Medellín 2023
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Urban Walks — Bogotá DC 2023
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Imagina San Felipe - Bogotá DC 2023
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Imagina San Felipe - Bogotá DC 2024
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Restaurants and Cafés Explorations
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Urban Walks — Stockholm 2019
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Urban Walks — Berlín 2018
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Urban Walks — San Vicente 2020
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Talking about myself isn't easy, but I've discovered that graphics are an incredible tool for communicating my experience and vision as a research professional in creative fields.
More about me
Research forms the foundation of my work, encompassing both qualitative and quantitative aspects. I constantly integrate knowledge from the intersections of architecture, urban planning, advertising, and branding, that I also use to teach at undergraduate and graduate levels.
I always reserve time in my schedule to collaborate with local and small businesses, including restaurants, cafés, bookshops, art galleries, boutiques and hotels.
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